ATM placementPlacement or localization, involves the search for establishment, movement or geographic expansion of organization's activities. Suitable site will cause the retailer to access more customers and benefit higher chance in attracting them. In addition, during an increase in the number of retailers offering similar goods in a specific area, a small mistake in choosing the establishment location of these facilities means the loss of a significant amount of market share and the expected profit. Above all, since the location decisions often impose fixed long-term costs on the organization, thus it will be very difficult to overcome the unpleasant consequences of bad location decisions.
The importance of location decision and their impact on the performance of organizations and service companies is obvious to everyone. There are various reasons for the need for optimal placement of ATMs:
• Use ATMs depends heavily on the immediate incentive, so they should be located in a good place.
• As a rule of thumb, usually 2-7 percent pf those who pass near an ATM in a store, use it to get extra cash (money).
• According to this rule, where 200 people commute daily, 4-14 ATM transactions are done.
• Customers who get cash from ATMs in shops, spend more in the stores. Thus, exposure of ATM and its availability is very important.